Launching an FMCG brand today is easier than ever—but scaling it to retail success? That’s where the real challenge lies.

At Ascents Group, we’ve helped founders go from product development on the kitchen table to shelf space in retail. Here’s how.

1. Nail Your Brand Positioning

Your brand is your promise.
Are you solving a real problem?
Are you positioned clearly against competitors?
Without a tight USP, even the best products get overlooked.

2. Build Retail-Ready Proof

Retail buyers want reassurance. That means strong DTC traction, positive margins, a loyal customer base, and a founder who understands their category.

3. Align Your Retail Strategy with the Right Channel

You don’t need to be everywhere. Focus on the right store, the right buyer, at the right time. We help brands identify the best-fit retailers based on audience alignment and buyer interest.

4. Build Relationships, Not Just Pitches

Success in retail is built on relationships. Retail buyers are looking for brands that understand their challenges—not just their own growth story.

➡️ Need help getting your product retail-ready? Explore our FMCG retail support services.