Ascents Group

Paid Media Marketing

Redefining the Game in Paid Media Marketing

Dare to be different. We don’t just build brands; we forge everlasting icons.

Propel your brand to new heights and beyond.

For our strategic paid marketing campaigns, we employ a holistic approach, seamlessly integrating our teams to maintain a cohesive brand message across various channels and campaigns. Our focus is always on your target audience, and we strategically plan our activities on the most effective platforms to help us meet your goals—whether they’re related to awareness or conversion.
Paid media is an integral part of our foundation, and every aspect of our creation is aligned with a clear objective: to elevate your brand, boost conversions, and foster brand loyalty with your customers. This approach is not just a Strategy; it’s our Mission. By putting your brand in the spotlight consistently, we aim to drive conversions and awareness in every campaign, making a lasting impact on your consumers’ minds.

Our Approach to Paid Media

Innovative Strategies

Business Challenge Solution

We tackle business challenges head-on through paid media activation, seamlessly connecting brands with their ideal audience. Our approach combines insightful data analysis with a creative touch to optimise your assets and strengthen your copy.

Target Audience Focus

Identifying your target audience is the cornerstone of our strategy. We tailor our approach around them, suggesting the most effective channels and placements to align with your specific goals.

Collaborative Problem-Solving

Sitting down with your team, we delve into the intricacies of your business challenges, actively employing inventive paid media strategies to address and overcome them.

Elevating Paid Strategy

Moving beyond the basics, we take your paid strategy to new heights. Our cross-channel strategies align paid activities with broader campaigns and business objectives, propelling your brand forward.

Audience-Led Innovation

Adopting an audience-led strategy, we leave no stone unturned. If your audience is present, we craft dynamic strategies for social, search, and marketplaces, leveraging core platforms such as Meta, TikTok, LinkedIn, Amazon, and Google.

Elevate Your Brand with Precision-Targeted Paid Media

At Ascents, we’re experts in navigating the complexities of paid media to elevate your brand above the competition. Our approach to paid media marketing is a meticulously crafted blend of analytical precision, creative flair, and strategic acumen, all finely tuned to the unique contours of your business. We’re laser-focused on your target audience, ensuring every facet of our campaign is designed to engage them effectively, making your brand not only seen but truly indispensable. Through our targeted strategies, we aim to transform your brand’s presence, driving both visibility and conversion with unmatched efficiency.

What sets us apart In Paid Media Marketing?

1. PERFORMANCE BRANDING

We specialise in both brand and performance marketing, recognising the symbiotic relationship between them. By seamlessly connecting the dots, we elevate your awareness and consideration efforts to successful conversions.

2. STRATEGY & AI OPTIMISATION

When Crafting Winning Paid Campaigns: Every detail matters. We closely monitor key metrics, employing cutting-edge AI technology to optimise performance, ensuring your budget delivers maximum impact.

3. ANALYSIS AND REPORTING

We power our campaigns with the fuel of deep analysis and crystal-clear reporting because we know that knowledge is the key to success. Before setting any campaign into motion, we delve deep into data, mapping out audiences, identifying drivers, and addressing barriers. This precision ensures that our strategies not only hit the bullseye but also yield the maximum return on investment (ROI). Your success isn’t just a goal; it’s a journey we embark on together, fuelled by strategic insights.

4. TEST AND LEARN MENTALITY

We thrive on discovering innovative ways to test our strategies, extracting valuable insights from each experiment. This mindset is our secret sauce for enhancing creativity, refining copy, and boosting key metrics. Not only does it keep us sharp, but it also positions us to share feedback with our broader teams—celebrating what’s stuck and redefining what needs a reset.

How Do We Partner Together for Success?

5 Steps To Crafting Icons in the Marketplace

1
Strategic Kick-off
Your journey begins with a dedicated Strategic Marketing Consultant who delves into your paid marketing goals.
2
Comprehensive Paid Media Audit
We conduct a thorough audit of your current paid media strategy to identify areas for improvement and align with your objectives.
3
Insight-Driven Attack Plan
Utilising the audit insights, we craft a dynamic plan of attack tailored to your goals, ensuring a strategic and effective approach.
4
Performance Tracking with Agreed KPIs
Every stage of the strategy is evaluated against pre-agreed Key Performance Indicators (KPIs), providing transparent progress indicators for both us and you.
5
Dedicated account Manager Communication
Your dedicated Ascents Marketing Consultant becomes your go-to person, ensuring you are always in the loop. Expect clear updates, insight into upcoming milestones and full access to accounts

Ready to Elevate Your Product into a Market-Leader?

Book your FREE Consultation

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FAQ

Unlock Answers, Navigate Solutions: Your FAQs Decoded with Clarity and Ease.

Our strategic brand and marketing strategy service is designed to pinpoint your unique value proposition, ensuring you not only stand out but also help you secure a dominant position even in markets dominated by established giants.
We focus on authentic brand crafting by identifying the core values and strengths of your offering, then developing a compelling narrative that build relevance of your offering and engages your audience on an emotional level. By unleashing the power of your brand, we help you ensure your brand not only appeals to them but also gains their trust and loyalty itdeserves.
Engagement excellence is at the heart of what we do. We’ll develop a tailored engagement strategy that includes digital marketing, community building, and educational content, all aimed at fostering a strong connection between your brand and your consumers.
Ascents is uniquely focused on the intersection Brand Marketing Strategy and Performance Marketing Efficiency. With years of expertise acquired deploying this approach on household named brands, we don’t just market products; we build enduring market-leading brands through a deep understanding of your consumer, successfully increase consumer engagements, in line with your industry local regulation.
⦁ Success is measured through a range of metrics tailored to your goals, including market share growth, brand recognition levels, consumer engagement rates, and ultimately, the sales performance of your healthcare product in its retail environments.

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Our Values

Our success is reliant on strong EPIC values that help our clients achieve their marketing goals and grow their businesses. Through our collaboration,  we strive to be:

  • Efficient: we aim to quickly and effectively respond to changes and challenges, without compromising on Quality.
  • Perspicacious: we strive to develop our ability to understand and analyse situations with keen insights and sound judgment.
  • Integrity is the backbone of a thriving business. We make it a priority to uphold honesty and trust in all that we do
  • Collaborative: Collaboration is essential in achieving success. That's why we work together, leveraging each other's strengths, and build a strong partnerships to reach our common goals.