Ascents Group

Retail Ready Strategy

  • Retail Ready Strategy

“Retail-Ready” Strategy To Support Business Success

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Navigating the unique landscape of retail…

Seems like charting a course through unexplored territory

The challenge is twofold – understanding the delicate balance of your industry’s way of marketing and adapting it to the fast-paced, consumer-driven world of retail. This requires a different approach – one that blends the nuances of healthcare with the dynamism of retail. It’s not just about promoting a product; it’s about crafting a strategy that resonates in a retail environment, reaching consumers where they are and increase the footfall into retail.

Lean on our industry expertise to not just help you secure your brand listing in retail, but to make it the preferred choice for both retailers and consumers.

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Our Retail-Ready Strategy

Tailored for Your Success

Business Challenge Solution

Navigating retail entry can be daunting, especially in a crowded healthcare market. Our Retail-Ready Strategy addresses this by analysing your product’s unique selling points, your competitive landscape, and your consumer needs, turning these insights into a clear path for retail success.

Market Segmentation Mastery

Understanding the retail landscape and consumer preferences is the key to success. We tailor our Retail-Ready Strategy to help you align your offering with the most relevant retail category, ensuring your brand resonates with the right audience and stands out both from the competition and on retail shelves.

Collaborative Strategy Development

We work closely with you to develop a retail strategy that reflects the essence of your brand and maximises its potential in the competitive retail environment.

Aligning Strategy with Business Goals

Our approach aligns your retail entry strategy with your broader business objectives. This alignment ensures that every step taken is a step towards overall business growth and market leadership.

Shopper-Centric Retail Planning

We focus on what your consumers want and where they shop. Our strategy encompasses a comprehensive plan for product placement, pricing, and promotion, ensuring your brand not only enters the market but thrives in it.

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Unleash Your Brand Potential With Our Retail-Ready Strategy

We strive to transform innovative products into retail successes. Our Retail-Ready Strategy prepares your brand for the fast-paced retail entry. From product positioning to in-store promotion, we craft a robust strategy that enhances visibility and drives sales, setting your brand apart in the competitive retail landscape and showcasing it as the preferred choice for both retailers and consumers.

What Sets Us Apart in Brand Strategy?

Pioneering Insights, Enduring Legacies, and Innovations that Fuel Growth!

1. Insight-Driven Market Entry

Leveraging market research and consumer insights, we create a retail entry strategy that ensures your product not only enters the market but becomes a preferred choice.
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2. Bespoke Retail Planning

Every product is unique, and so is our approach. We customise every aspect of the retail strategy to fit your product’s unique characteristics and market dynamics.
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3. Regulatory Compliance Navigation

We help you navigate the complex regulatory landscape, ensuring a smooth and compliant market entry.

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Your Partner in Retail Success

5 Steps To Crafting Icons in the Marketplace

1
Strategic Retail Analysis
Our journey begins with an in-depth analysis of your product’s potential in the retail market, identifying opportunities and challenges to elevate your brand into a market-leader.
2
Customised Retail Strategy
Utilising our analysis, we craft a Retail-Ready Strategy that’s tailored to your product, ensuring it captures market opportunities effectively.
3
Maximise Purchase
Activate your brand in retail environments with strategies designed to attract, engage, and convert shoppers into loyal customers
4
Performance Tracking & KPIs
We set and monitor Key Performance Indicators (KPIs) to measure the success of the retail strategy, ensuring alignment with your business objectives.
5
Continuous Support and Communication
Your dedicated Ascents Retail Strategist will be with you at every step, providing updates, insights, and support to make your retail journey is a success.

Ready to Turn Your Product into a Market-Leader?

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Book your FREE Consultation

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FAQ

Unlock Answers, Navigate Solutions: Your FAQs Decoded with Clarity and Ease.

Ascents’ “Retail-Ready” Strategy is a comprehensive approach designed to transform your products into retail successes. It combines market insight, strategic planning, and industry expertise to navigate the retail entry process, ensuring products not only reach the shelves but also become the preferred choice for retailers and consumers.
Congratulations! You’ve demonstrated a continued proven success of sales for your offering and now want to scale-up? Our “retail-ready” strategy service involves a combination of market analysis, retailer relationship building, and persuasive presentation techniques to enhance your product’s appeal to retail buyers, aiming to secure retailer’s listings.
We employ innovative retail activation tactics that create immersive brand experiences. This includes in-store promotions, interactive displays, and targeted marketing campaigns that not only capture shopper interests, but also help you accelerate their path to purchase.
We leverage a blend of market segmentation mastery, collaborative strategy development, and shopper-centric planning. This includes analysing your product’s unique selling points, competitive landscape, and consumer needs to create a tailored retail strategy that aligns with your business goals and resonates with your target audience.
Absolutely! Our team is skilled in navigating the complex landscape with specific regulations. We guide you through compliance requirements and partner with renowned regulatory body and institutions, for a smooth and compliant market entry for your product.
You’ll have a dedicated Ascents Retail Strategist who provides continuous support, insights, and communication. From strategic retail analysis and customised retail strategy development to performance tracking and ongoing consultation, we’re with you at every step of your retail journey.
Success is measured against Key Performance Indicators (KPIs) tailored to your overall brand objectives. When working together, we’ll align on the key metrics of success and will set these ones up and monitor them. These include market shares growth, brand recognition, customer engagement and conversions levels. This ensures transparency and measurable impact on your business’s performance.
We utilise a range of innovative retail activation tactics, including in-store promotions, interactive displays, and targeted marketing campaigns. These strategies are designed to attract, engage, and convert shoppers, enhancing your brand’s presence and appeal in retail environments.

Ascents specialises in crafting unique brand and marketing strategies that address specific challenges, whether it’s standing out in a saturated market or navigating retail entry barriers. Our insight-driven, bespoke approach is designed to reinvigorate your brand’s presence and ensure successful market entry and growth.

For more detailed information or to discuss your specific needs, feel free to reach out and talk to us. Our team is ready to help you turn your product into a retail success story.

We employ innovative retail activation tactics that create immersive brand experiences. This includes in-store promotions, interactive displays, and targeted marketing campaigns that not only capture shopper interests, but also help you accelerate their path to purchase.

Ascents consultancy is uniquely focused on the intersection brand marketing and retail strategy
success. With years of expertise acquired, we don’t just market products; we mould enduring
market-leading brands through a deep understanding of the consumer, shopping behaviours,
successful consumer engagement, avid knowledge of the retail environment , in line your
products regulations.

Ascents specialises in crafting unique brand and marketing strategies that address specific challenges, whether it’s standing out in a saturated market or navigating retail entry barriers. Our insight-driven, bespoke approach is designed to reinvigorate your brand’s presence and ensure successful market entry and growth. For more detailed information or to discuss your specific needs, feel free to reach out and talk to us. Our team is ready to help you turn your stellar product into a retail success story

Our Values

Our success is reliant on strong EPIC values that help our clients achieve their marketing goals and grow their businesses. Through our collaboration,  we strive to be:

  • Efficient: we aim to quickly and effectively respond to changes and challenges, without compromising on Quality.
  • Perspicacious: we strive to develop our ability to understand and analyse situations with keen insights and sound judgment.
  • Integrity is the backbone of a thriving business. We make it a priority to uphold honesty and trust in all that we do
  • Collaborative: Collaboration is essential in achieving success. That's why we work together, leveraging each other's strengths, and build a strong partnerships to reach our common goals.
Book a call with us
“ My Marketing & Business Growth consultation was eye opening. Ascents expertise helped me identity the areas I effectively implemented and other I still needed to tap into. ”
Jessica Lima Founder / Ebony & Ivory
“ Really helpful and great really great service. Ascents consultants give you time and explain everything clearly great service! I recommend it. ”
Michelle Star CEO / ProTechGadget
“ My engagement with an Ascents Group consultant gave me confidence and a well rounded set of ideas to pursue when marketing my business to both consumers and pitching to businesses. I was very happy with my experience. ”
Jamie Oakey Founder / go-velo.cc
“ Solid advice on business branding. Ascents Group had relevant experience in my industry that they were able to draw from in order to help me identify the best path forward for my business. ”
Scott R. Company Director / Saas Success
“ Very informative, very professional, organised and knowledgable! ”
Andrea S Founder Shades of Melanin
“ My Marketing & Business Growth
consultation was eye opening. Ascents
expertise helped me identity the areas I
effectively implemented and other I
still needed to tap into. ”
Jessica Lima Founder / Ebony & Ivory
“ Really helpful and great really great service.
Ascents consultants give you time
and explain everything clearly great service!
I recommend it. ”
Michelle Star CEO / ProTechGadget
“ My engagement with an Ascents Group consultant gave me confidence and a well rounded set of ideas to pursue when marketing my business to both consumers and pitching to businesses. I was very happy with my experience. ”
Jamie Oakey Founder / go-velo.cc
“ Solid advice on business branding. Ascents Group had relevant experience in my industry that they were able to draw from in order to help me identify the best path forward for my business. ”
Scott R. Company Director / Saas Success
“ Very informative, very professional, organised and knowledgable! ”
Andrea S Founder Shades of Melanin