Empowering Women Navigating To Live a Better, Healthier Life, Throughout the Menopause, Naturally
Goals
Developed and executed a comprehensive five-year brand vision and strategy to establish Femarelle as a trusted, yet natural-based innovative menopause-support solution for women within the OTC market.
Challenge
Despite a strong knowledge in pharmaceuticals, Femarelle lacked expertise in consumer health and struggled to set up a direction for the brand to achieve its full potential – resulting in limited performances of the brand.
Approach
- Deployment of an “insights-first” approach.
- Gathered valuable insights through rigorous market, category, consumer, and healthcare professionals research to inform strategic decisions, enabling the Femarelle brand to address consumer pain points effectively and align with diverse cultural contexts.
- Developed high-impact omnichannel campaign plans for the blueprint markets, including e-commerce activations, social medias, digital storytelling initiatives, and press partnerships.
- Retail Entry & Expansion: Close collaboration with markets to successfully map out the brand growth expansion for success across major wholesalers, pharmacy chains, independent pharmacies, and online platforms.
- Build the optimised range assortment per market, tailored to retailers’ needs .
Skills
Brand Restage, Brand Strategy, Brand Positioning, Brand Management, Communication strategy, Commercial strategy Packaging, Retail Entry and Scale Up.
Website: https://www.femarelle.co.uk/
Results
Global Impact: Established a scalable marketing framework and brand equity strategy to successfully guide the leadership team on what success looks like and act as a support strategy for brand success in other international markets.
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