Initiated in-depth market research, consumer research, category review and business performance to gather insights and inform Sante Verte growth strategy.

Build credentials of Sante Verte towards both Consumers and Healthcare professionals through education on the benefits of botanical food supplements, and by leveraging Healthcare professionals’ advocacy.

• Full brand positioning of Sante Verte as a pioneer brand expert in holistic health and wellbeing.
• Regulatory-compliant brand restage 
• Spearheaded brand growth through the implementation of end-to-end innovative marketing mix strategies, and a new product development pipeline, in support of Sante Verte’s range expansion.
• Effective brand management, focusing on optimising growth towards the 20/80 profitable skus.
• Roll-out of effective commercial brand strategies and point of sales materials in key channels.
• Bolstered brand equity, brand perception, and profitability of the brand.