Working very closely with the founder, we used a hybrid framework from Investment pitch and Retail FMCG pitch in order to create a compelling winning pitch. Leveraging market research, and several datapoints, we built a robust pitch framework that included:

•  Category performance and future source of growth
•  Evolving consumer demand
• Unique Brand Differentiation within the competitive landscape (focusing on the brand uniqueness and its ability to drive incremental growth for the category)
•  Proven Market Validations & Early Wins: showcasing brand credentials and successes
  achieved to date
•  Allocation of the fundings
• Brand successes to come

This enabled us to bolster The Vegan Patty Lady’s brand profile as a pioneering FMCG brand within the fast-growing “Free-from” and “Vegan” categories – increasing its appeal towards the panel of judges from the Cap Table Competition and securing fundings for the brand.